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Thursday, April 8, 2010

SEO, search engine optimizationSearch engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

Search Engine Optimization at work

As a small freelance developer, it's very important to provide clients with results that not just meet but exceed expectations. 

I recently did some work for John Ferreira of Select Excavation and Landscaping.  This season John is not only providing landscaping services, but is providing affordable landscaping materials like bark mulch and screened loam.  Since this is his first season providing these materials, John is looking to really make a splash using his website.

As of April 8, 2010, we have been hard at work targeting certain keywords and phrases for the areas John is looking to cover, and have had tremendous success:

"sandown nh bark mulch"

"chester nh bark mulch"

"sandown mulch delivery"

"sandown bark mulch delivery"

"sandown screened loam"

Googling just a few examples above, you'll see that Select Excavation and Landscaping and it's associated websites are among the top content on Google's first page.  As we continue to monitor Google analytics, we've seen an increase in exposure and traffic, and naturally dozens more people are saving money with John and his material prices.  If you would like to visit John's website, you can find it at, as well as his pricing for landscaping materials.

If you would like a quote on SEO services or website development that can provide you with similar results, please contact me.

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